PPC (pay-per-click) advertising is a sophisticated digital marketing channel. It offers digital marketers a huge opportunity to increase their traffic and conversion metrics. Pay-per-click, on the other hand, can be a big headache if not approached with caution and a well-thought-out plan.
What Is PPC (Pay-Per-Click) Marketing?
Pay-per-click showcasing is a promoting channel where advertisers don't pay by the impression or only for advertisement position. The bid sum may influence position, however the sponsor possibly pays when their advertisement is clicked by an online client.
The most common PPC ad format appears on search results pages of search engines like Google or Bing. Advertisers have the opportunity to place their brand, product, or service front and center in the form of an ad that targets a specific keyword or behavior.
What Do PPC Ads Look Like?
There are three types of pay-per-click marketing ads.
- Text Ads
- Display Ads
- Shopping Ads
1. Text Ads
A text ad is made up of the advertiser's written copy. The format and character limits are determined by the PPC platform. When users search on Google or Bing for a keyword carried inside your PPC campaign, text advertisements are most frequently activated by the Search Network. Later on this article, we'll discuss how keywords and advertisements are chosen.
2. Display Ads
The most common format for a show ad is a picture or a motion graphic. When designing visual creative for PPC platforms that deliver display ads, marketers must also adhere to size and content specifications.
Display advertisements appear on websites all over the internet and are eligible for commercial placement. Advertisements are contextually placed on websites visited by the advertiser's target market.
3. Shopping Ads
After a searcher submits a question to a search engine or a shopping engine, a shopping ad is usually shown. Shopping advertisements usually provide a picture of the product, its price, and any relevant details such as size, color, and measurements.
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You can use PPC advertising to build brand awareness. But PPC advertising is particularly effective when you want to encourage customers to take immediate action. For example, buying a product or signing up for their mailing list.
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